Communication Etiquette:
• The wai is the most common greeting in Thailand and follows strict protocol
– Raising both hands, palms joined with fingers pointing up as in a prayer
– Lighting touching the body between the chest and forehead
– Can be done sitting, walking or standing
– Youngest initiates the wai
– Senior returns the wai
• Thais have a great respect of hierarchical relationships
– Social relationships are defined by one person being superior to another
• Thais tend to use first names rather than surnames
– With the honorific title Khun before the name
• If at a party, wait to be introduced by your host
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Business Etiquette:
• Thais prefer to do business with people they respect
– Relationships will develop slowly
– May take several meetings to develop
– Always be respectful and polite
– This will lead to an effective working relationship
– They are formal and a lot of non-verbal communication
– Watch your own body language
• They will believe this over your words
– Rank is always respected
• Appointments should be made up to a month in advance
– Send a list of who will be attending the meeting
– Always arrive on time
– Signifies respect
– Send an agenda
– Remain standing until told where to sit
– Be patient
• Dress etiquette
– Men – conservative business suits
– Women – Conservative suits or dresses
– Thai’s will judge you on your appearance
• Business cards are given at the initial greeting
