Communication Etiquette:
• During initial greetings a handshake is customary
– Women greeting women may lightly kiss on the cheek
– First meeting women will generally shake hands
– Men greeting women with light kisses on the cheek
– First meeting is a regular handshake
• The Swiss are normally pretty polite and direct in their communication
– Depends on the individual
• The Swiss value personal space and it is not polite to stand to close
– At least an arms length
– Polite to excuse yourself if you brush up against them
– Family and friends will touch during conversation
Business Etiquette:
• It is best to plan ahead a few weeks for meetings and appointments
– Show up on time for all meetings
– Expect small talk if they have a Italian or French Swiss background
– If they have a German Swiss background they will get right to business
– Meetings are very strict and follow a tight agenda
• Titles are very important and you are to address people by their title and their surname
– Always wait to be invited to use first names
– There is no set protocol on exchanging business cards
– Best to do so upon initial greeting
• Dress is conservative
– Men – Stylish suits with shirts and ties, jacket and tie tends to be acceptable
– Some industries business casual is acceptable
– Women – Stylish yet conservative suits or dresses and blouses
– Accessories are usually worn – stay subtle
– They value clean and nice clothing